Boost your business
with Data, Digital,
and Marketing

Heineken partners with Fyre to help you grow your business with a complete suite of solutions, available for free.
Register your outlet & enjoy exclusive benefits!

1

Discover the performance

of the out-of-home market

Access detailed analyses of the Horeca sector on our platform.

Quickly identify current market trends.

Position yourself strategically and stay competitive.

2

Gain strategic insights

into your business and benchmark yourself

Compare your results with market benchmarks to identify your strengths and areas for improvement.

3

Receive targeted activations

and exclusive gifts from your favorite suppliers.

Take on the challenges

we present to your outlet.

Receive gifts

for every challenge completed.

Motivate your teams

by encouraging them

to take on the challenge.

Strengthen your reputation

by partnering with iconic brands.

4

Boost your business with

digital and marketing tools

Adapt your menu and promote your products based on the insights gained.

Optimize your service

by giving your customers more autonomy.

Build customer loyalty by creating a database through loyalty programs.

Increase your revenue, enhance the customer experience, and boost tips.

Available solutions:

QR code for digital menus, table ordering, payment, and bill splitting via smartphone.

Pickup, delivery, loyalty programs, and automated communication.

Make data-driven decisions and see immediate results in your profitability.